Finance and Marketing

After taking note of the acrimonious news relative to reverse mortgages pros and cons and the situation is that most people chatter about the idea very cautiously, I can not help but guess about if this is as a result of the maturity of the people involved. Furthemore the more rogue information on reverse mortgages corporations have been hidden under the rug and dispelled as a less worthy reason of upset, reverse mortgage is now fully regulated by the FS Authority yet still bares a lot of bad feelings about it.

The discrepancy between these two? One is aimed at everybody whilst the other is aimed at the over 55. It is this demographic difference that, I believe, has conjured the fuss. Selling to the 55+s has the similar connotations of helplessness that arises with advertising unwholesome foods to under 18s.

What agitates myself is that in most other market or situation, elder homeowners are considered the most sage people here; the wise ones that most look to for advice and guidance from. So why is it, when it happens to be anything internet or any type of financial product, do we treat the over 55’s with kid gloves? Stepping in like a brave cavalier to save them from their own selves. Do we really believe for one minute that they are falling about and tripping in the night. No I thought not.

Last 5 posts by admin

• Understanding Your Relationship With Money - March 11th, 2010
• You Must Think to Reduce Credit Debt - March 5th, 2010
• Get the most out of promoting your products - February 27th, 2010
• Reclaim Your PPI Charges - February 18th, 2010
• The Best Debt relief Options - February 16th, 2010

Comments are closed.